NewChic Capital invests strategically in businesses built around life-improving tech with potential for universal impact. We are a single-family office with roots in property, technology, and businesses in the US and in Asia.

What Excites Us and What We Invest In

All of our investments are impact-focused and span a range of specific technologies and areas including Early Childhood Education, Longevity Health Tech, Eco-friendly Food Tech, AI, Beauty and Fashion Tech, Female Health Tech, Social Platforms, Social Commerce Platforms, just to name a few.

Meet Some of Our Portfolio Companies

Beyond Investment - Strategic Advisory

Our existing investments and portfolio take precedence, but occasionally we hand-select a few early-stage or growth startups in which to take a more active role. Our expertise and process spans pitch prep, fundraising, strategic intros, high-level strategy, business development, executive leadership coaching, marketing, and market-entry. Although our scope is international, we have experience with markets and establishing successful businesses in North America and Asia including SEA.

Jennifer Cheng, Co-Founder & Director

Jennifer is the Founder & Director of NewChic Capital, the Venture and Private Equity arm of her single Family Office. She is also Founder & Director, AKA CGG (Chief Glam Girl) of Glam-it! ( a passion project and now a self-running beauty, fashion, lifestyle technology brand. She is also the Chief Love Officer of PlayGround ( the internet of ideas, people, and communities. Born and raised in the US, Jennifer had a career as an actress and a model in New York City. Jennifer graduated with a BA in International Relations from Brown University and received an MBA from Hong Kong University of Science & Technology. A serial entrepreneur, she held management positions at companies and startups including Director of Business Development APAC for Rackspace (NYSE: RAX), Vice President of uBuyiBuy (NASDAQ: GRPN) and Vice President of BEECRAZY (ASX: EN88), and advisory including luxury jewelry brand Plukka (ASX: PKA). With startup exits under her belt, Jennifer continues to invest in, advise, and mentor startups as well as emerging investors and fund managers via NewChic Capital with recent exits including Sensei Biotherapeutics (NASDAQ: SNSE) and Olive-X (NSX: OLX). An in-demand speaker and published writer and columnist, she has been featured and Interviewed on BBC, CNBC, SCMP, Tatler, and more. Jennifer also holds select performances as an award-winning classically trained pianist with a performance diploma from New England Conservatory of Music (Pre-college, Piano).

Jennifer is the recipient of the following awards, amongst others: CMO Asia Woman SuperAchiever; APEA Most Promising Young Entrepreneur; Finalist, Ernst & Young Entrepreneur of the Year.

Jennifer also holds various Advisory and Board positions:
Board Member and Vice President – Hong Kong PropTech Association;
Chair Co-Founder of (invite-only) Society of Family Offices “Women With Purpose”; “Chief Love Officer (CLO)” of
Advisor (Investor Relations), LP Ace Asset Management; Advisor, LP, Orichal Partners; Advisor, IndoGen Capital;

Vivian Wang, Investor & Investment Committee

Vivian currently holds a senior position in a capital markets advisory firm that helps listed companies achieve and sustain fair valuation and strengthened brand recognition in the global financial markets. Vivian has extensive experience in the financial services industries. She previously worked at Infinity Group, a leading China and Israel focused private equity fund with over 1.5 billion USD AUM. She was responsible for a wide range of projects including investment analysis, deal sourcing, due diligence and investment monitoring. Prior to that, she was an equity trader for Asia-Pacific markets with Macquarie Group. Vivian graduated with a BA in Economics from Sun Yat-sen University and a BBA in Marketing from ESLSCA. She also holds an MBA from the Hong Kong University of Science and Technology.

Soumeya Benghanem, Investor & Investment Committee

Soumeya Benghanem is a Product Management executive with 20 years of experience in building software. She is currently a Product Management Practice Leader at Pivotal Labs, a Division of VMware. She has been the Chief Product Officer and Head of Product at startups in Financial Services and Healthcare. Some of the organizations that Soumeya has worked with include The United States Space Force, GE, Merrill Lynch, The Bank of NY Mellon, Paypal, and The Depository Trust Company.

John Lee, Investor & Investment Committee

John Lee is the Co-Founder of Membby and Wealth Dragons Group PLC. He has gained over 5 million followers on Social Media within 3 years using his Social Media FME strategy. He now coaches celebrates, CEO’s and professional athletes on business Social Media strategies.

He has millions of views on Social Media and become a best selling author. John has used the power of Social Media and the internet to make his first million in property by the age of 27 and listed a company on the stock exchange in 2019.

He subsequently gained an international reputation as a world-class speaker and has shared stages with Bill Clinton, Tony Robbins, Alan Sugar, Richard Branson, Jack Welch (ex-CEO of GE) and Randi Zuckerberg. John has been featured in Forbes, Sunday Times, Huffington Post, Channel News Asia, Fortune Magazine, Edge, The BBC, The Wall Street Journal, and was awarded man of the year in 2017 by Global Women Magazine.

Anthony Wong, Investor & Investment Committee

Anthony Wong is the co-founder of Orichal Partners, a Private Digital Asset Investment and Advisory Firm based in Hong Kong.

Anthony is an early bitcoin and ethereum investor; seeing the opportunity for the business to become institutionalised, Anthony founded Orichal Partners back in September 2017; its mission is to bridge the gap between traditional finance and the cryptocurrency market, providing a disciplinary approach in analyzing each blockchain project to find true value proposition for our stakeholders. Over the past 3.5 years Anthony have dived into different disciplines of the cryptocurrency markets, focusing on secondary markets trading – trend following, derivatives (futures and options), and funding markets (lending / borrowing on centralised and decentralised platforms).

Prior to Orichal Partners, Anthony spent 10 years as a Institutional Sales at JPMorgan, a global leader in financial services, covering a multitude of Markets Products and Solutions to clients across North Asia. Anthony spent the first 3 years covering Foreign Exchange products for JPMorgan Private Bank, facilitating flow and structured FX products for the firm’s premier high net worth investors. With the emergence of China internationalizing its currency, Anthony spent the next 4 years focusing on Chinese Reminbi (RMB) hedging solutions and investment products for bank clients situated in Hong Kong and Taiwan. Expanding its expertise in the currency space, Anthony spent his remaining tenure at JPMorgan heading the Hong Kong Bank Sales team, dedicating to offering cross asset solutions to institutional clients ranging from providing interbank fx and rates liquidity to balance sheet management. 

Anthony graduated from the Richard Ivey School of Business at The University of Western Ontario with a Bachelor’s Degree in the Honours Business Administration (HBA).

Tuan Phan, Professor in Residence

Dr. Tuan Q. Phan is an entrepreneur, board member, advisor, investor and consults industry leaders. As a professor of digital business at the University of Hong Kong (HKU) Business School, he possesses deep expertise in Big Data, social media, marketing, retail, AI, Fintech, EdTech and digital economies, combined with computer science, economics, and statistics. His research has been published in leading scientific and management journals including the Proceedings of the National Academy of Science (PNAS) and Harvard Business School Publishing (HBSP). Dr. Phan has also taught at the National University of Singapore (NUS), Harvard University, and the Massachusetts Institute of Technology (MIT).

Dr. Phan is actively involved with industry engagements. He has given a number of industry keynotes including at the ACI World Congress on Financial Markets, Blockchain & Healthcare Conference in Zurich, invited keynote speaker by the Prime Minister of Vietnam for the Vietnam Innovation Network “FinTech for Vietnam” and VISA. He is also a co-founder of Banklic, a Mexican fintech; advisor to Genius Development, an education venture in Hong Kong; Studtor, EdTech in Hong Kong; Vermillion; and Genetica. He has also consulted for Autodesk, PNJ Vietnam, Brightriver Capital, HP Enterprise, Lenovo, OCBC, and Axiata. He has worked closely with Singapore Airlines, Changi Airport, Scommerce, Ahamove, ValueMax, Pai Pai Dai (Finvolution), Viki (Rakuten), WeGo, Lenddo, ReadyFor, CashSlide, Wing Tai Group, Dairy Farm, and Facebook Data Science. He has also served as an expert witness to Singapore Prime Minister Lee Hsien Loong.

Irene Lee, Property & Educational Entrepreneur in Residence

A keen Early Stage, Private Equity, and Real Estate Investor, Irene was
formerly Global Project Manager for blue-chip pharmaceutical companies
bringing new cancer drugs to the market. During her entrepreneurial journey,
she went on to be a 6X Founder/ Co-Founder for various businesses in
Property and Education spanning across Asia and Europe. Outside of
building and investing in companies, Irene regularly contributes as a columnist
for a large media company in Hong Kong on U.K. Education, U.K. Property
and U.K. Lifestyle.  She currently lives in London with her husband Kenneth
and two daughters.

Jia Ling Yang, Entrepreneur In Residence

Jia Ling Yang is a Taiwanese American from New Mexico, now based in New York. As a founder, product thinker and former creative director, her outlook is born out of a changing industry and the desire to shift culture.
For the past 10 years, Jia-Ling’s work has taken her to world-class creative agencies including Radical Media NY, 72&Sunny LA, TBWA NY, BBH LA, Facebook and VICE (among others) where she developed her niche at the intersection of media, tech and entertainment. Most recently, she was full-time at global agency Anomaly, where she was hired for Converse/Nike Global, then funded to pursue her own venture.
From directing Fashion Week films for E!, to launching campaigns for Scooter Braun, concepting app campaigns for Youtube Music to launching my own platform Playground, she is all about art forms at the cutting edge of culture. The more unconventional, the better. The more social impact, the even better.
As a New Media director, Jia Ling works with teams to experiment through new digital formats, and refine conceptual thinking. As a founder, she surround herself with entrepreneurs, “weirdos” and risk-takers who want to build a more conscious future. One that’s more inclusive, sustainable and fun.

David Zou, Junior Associate & Special Assistant to MD

David is a fin-tech consultant, a former private equity analyst, and an award-winning social enterprise founder. As a high-performing student at a leading Canadian business school, he has a unique perspective on the ever-changing biosphere of business. Having started an award-winning charitable initiative tackling the growing epidemic of homelessness at the young age of 17, he’s worked with some of the pacific northwest’s brightest minds. From global philanthropists to individuals of influence, he prides himself on his capacity to facilitate ‘value added’ connections.

Previously, he consulted for one of the top 10 richest individuals in the world of blockchain technologies while working as an acquisitions analyst & scout for a micro private equity fund.


We invest strategically in businesses built around life-improving tech with potential for universal impact, and we help select businesses raise funds through a wider range of channels.

Strategic Advisory

We love new ideas and passionate founders and helping them to grow impactful sustainable businesses. We look to form active partnerships with founders, and our goal is to get you investment-worthy and ready for fundraising, growth, and expansion.

Growth Strategy

Receive expert advice on how to best position your brand and market to your audience. Our advisors can give you a strategy for all budgets and timelines.